Typically I am the customer! I am the consumer, many times to the dismay of my Comptroller and acting CFO but it is true. I go to networking functions, business seminars, conferences and I am the consumer in the end and I’ll buy all sort of services and items as I see fit.
Our market in VOIP is specialized and our Niche core business does not lend itself easily to any consumer. I have never owned a business to consumer type of company.
So when a few weeks back I was in the position of actually having a item for sale, and I asked a few of those business contacts to pay it forward so to speak. Some did, most did not and what I was really struck by was those vendors (there were two in particular) who have been marketing to me in an aggressive manner that could have taken advantage of the opportunity at a very low cost to patronize me all in hoping for my patronization. I’m confident it would have paid off and now I’m fairly sure I’ll look elsewhere for those services they were pitching to me. If you want a customer, be a customer!